As of 2019, 66% of tourists say they have watched a video before organizing a trip. This is a trend that has steadily increased in recent years. Today the most effective way to attract Internet users to your website or blog is video. This format makes it possible to convey a targeted and emotionally charged message at a time when consumers are looking for a unique and original experience. Here are some words on video marketing services now.
Define the Objective of Your Video
Before creating your video, it is essential to define the target and its objective in order to determine the key message to be transmitted. To do this, you will need to analyze your market upstream, as well as do competitive intelligence to find out what your competitors are already doing. This is an essential step, because it allows you to find the right ideas and practices to stand out from other activity providers. The more you differentiate yourself, the more your videos have a chance of attracting consumers and arousing their interest.
The objectives of a video marketing strategy vary depending on the proposed activity:
Gain visibility: videos allow you to make yourself known and show how you stand out from your competitors. A video strategy will also help you improve your online presence.
Improve the SEO of your site: the Googlebot loves videos. The more they are seen by Internet users, the more your site will be placed at the top of the search results, bringing you more traffic.
Better communicate your products: you can stage your products and give free rein to creativity to present your products effectively.
Build trust: Video allows you to transparently show your business. Reassure your customers about the sanitary measures put in place, or the progress of the activity to be carried out.
Target Your Ideal Audience
A promotional video of a tour will reach a different audience from that addressed to the launch of a new enigma in your escape rooms. It is therefore essential to know the audience you are targeting. Socio-demographic criteria, the interests of your potential customers, their desires and expectations are decisive elements in conveying the right message to the right people.
Decide On the Video Format to Adopt
Depending on your goals, the type of activity you offer and your target, you make different videos. Here are some general examples:
Reviews from your customers: Reviews and feedback is a powerful influence tool. Put your customers in the spotlight and ask them to talk about their experience and if they are satisfied with the additional services you offer. It’s an effective way to stay tuned to and respond to their changing needs.
The launch of a new offer or a special offer: video is the best way to highlight a new product and present it visually. This is the case of Experience Côte d’Azur, which presents in video form all the new activities offered on their website. In particular, this makes it possible to reassure visitors about the progress of unusual or innovative activities.
Show behind the scenes of your activity: Embark visitors with you in the daily management of your activity. Videos of this type help build trust with your customers, as well as humanize your business by creating a truly engaged community.
Interviews: You can find loyal and engaged customers among your community who will be happy to share how they discovered you, what their favorite activities are and highlight what makes you special in their eyes.
Storytelling: This method consists of finding the tone that will make your brand identifiable in the way you tell your story, the story of your products and the memorable experience that will mark your customers.
