Looking to launch your own product? In fact, you are planning to launch it with a BOOM, and you’ve planned an elaborate corporate launch, but you are not sure if you are doing it all right!
We feel you! Launching a product takes a lot of preparation, grit, time and money. On the day of the event, everything needs to be in order. Even the little details matter and just an unfortunate mishap could mess up the whole thing, and furthermore, your brand! Thus, these events have the power to make or break your brand.
As a founder or a member of an organisation, you have a vested interest in making sure that your custom made product creates hype in the market with its launch. The product itself is the biggest USP, as long as you have had it made from professionals such as Custom Gear, the quality won’t disappoint. Being prepared and knowing your odds are the best weapons that you could take into the game.
So, to keep you a step ahead of your rivals in this game, we have compiled a list of the top 5 successful strategies used for product launching at corporate events in 2019. Keep reading to learn the five strategies that helped launch products smoothly over the past year.
- Three-step launch plan:
Before you could move onto the launch phase preparations, you need to have a clear vision of the event and how you would like it to play out. For example, previously companies chose to launch a product out of the blue. They maintained stealth and secrecy before the launch and introduced it to the public in a grand fashion on the day of the launch.
Today, 7 out of 10 experts will advise you to avoid that approach and go for a softer launch. To generate some hype before the launch and not maintain absolute confidentiality: That is hot in the market!
- Generate customer feedback and hype:
It is essential to make the public aware of your product before the actual launch. This allows you a safe period of time where you could conduct market research, and evaluate the attractiveness of your products by surveying potential clients through social media. This also has the additional advantage of creating a positive buzz about your goodies that could augment your PR and marketing efforts.
- Adopt the perspective of the user:
During the pre-launch period, everyone is emotional over their brainchild coming to life, finally stepping out to be embraced by the masses. In this sensitive phase, wrong decisions could be easy, considering emotions aren’t really the friends of rationale.
The easiest way to avoid this problem is to adopt the outlook of one of your potential clients. Instead of 10 features, you could select to hone and perfect top 3 which are sure to attract 10%- 30% more clients than the other features alone.
- Choose your launch event wisely:
Choosing the perfect venue or event for your product launch could make or break your campaign entirely. The three things that you need to keep in mind while selecting a venue are the people visiting the event, the purpose of the event and most importantly the tone of the event and how it complements or contrasts with your product.
- Facilitate sales or giveaways on the day of the launch:
Amazing products and goodies motivate people to make purchases and most importantly show it off on social media. To put sales in order, you could start by offering free samples. The free samples or giveaways set off positive hype over major platforms, which could generate a large amount of interest. Giveaways or free samples also have the same effect which is why major companies give out free samples to generate new customers.
These 5 strategies generate the most successful product launches over the year 2019. You could use them to make sure that your product launch runs smoothly and generates social media hype over the launched products.
