Do you know? More than 63% of the businesses do not have a content marketing strategy laid out officially! No wonder a success or failure of the plan is purely decided on luck and not through numbers. The smart business should be sure to expect the consequences of its actions.
Of course, the mantra of content being the king is an open secret for everyone in the business. But, how do you differentiate your content from the competitors? Even a small company can give the larger corporation a run for their money solely through their planned techniques of wooing the audience.
In this article, you will learn to develop an extensive content marketing plan,
Know thy self
Before learning about the competition, comprehend your company and its missions. Where do you want to see the brand go in the next five years? What is the objective of creating a specific product? Are you more interested in printing the dollars or constructing a brand in the market? Answering these questions sort a clear vision for the company.
The next comes your KPIs! What is your company’s Key Performance Indicator for the content marketing strategy? KPIs aid by converting your strengths to numbers. It builds a plan for you to achieve, like sales, revenue, conversions, website traffic, SEO, etc.
Know thy audience
Your content marketing strategy fails you each time you do not identify the target audience. Producing content for teenagers and sharing it with a 20’s audience doesn’t necessarily help improve your conversion rates! Collect all the data you have online from social media platforms like Instagram, Facebook, Snapchat, Pinterest, etc.
Sort all the web and social media analytics to determine age, sex, education, location, income, interests, preferences, etc. This information can correspond with your product. And produce the content that most of the demographic prefers.
Connect with them
Creating & sharing is one aspect, and connecting with the audience is another facet altogether. The reason corporations have social media accounts is to engage with the audience efficiently and entertain them. It is a win-win situation for them because,
- Increased engagement improves PR in the market
- It is easier for them to convert potential customers
- Launching new products become budget-friendly
Another way to connect with the masses in person is through email marketing. Create a list of old, new and potential audiences to send regular newsletters and offers. The received feels valued and appreciated with the emails. Hence, increasing the conversion rates.
Protip: Curate the list by using email search tools like GetEmail.io. This AI-powered tool has a Chrome extension to LinkedIn and Gmail, which helps you find an email address swiftly!
Final thoughts
Along with the above factors, consider keeping an eye on how your content works in the market. A regular check enhances your chances of working on offering better quality to the audience.
Concentrate on customer experiences and their feedback. Aligning with the client’s interests improves your overall brand image. And finally, invest in automation tools to keep up with the pace and quality.
