Digital marketing sounds simple but dominating the high ranking or the first page on Google search needs plenty of effort. Ruling on the organic searches [left page side] and paid searches [right page side] is challenging. Fortunately, there are multiple online directories available to list your business. Aggressively marketing on different portals like community directory, Google My Business, social media, Bing, etc. is helpful to influence more real estate on Google’s first page.
Many online directories offer lead-generating services, where businesses can create a profile page. It acts as a separate website during organic searches. A few even sell visible property on their platform for extra costs like allow putting your banner on their home page.
They aim to attract customers and businesses find this opportunity appealing, so they sign with such directories without any idea whether they will attain satisfying ROI or not. They even don’t know how to utilize their profiles to the fullest.
Signing up with paid directories means you are paying to compete for search engine rankings. It even indicates that business owners do whatever they can to engage new customers if it works.
The marketing strategy has many variables, so which one is working needs to be determined. Are you attaining positive referrals due to experience and committed customer service or is your business booming due to paid ads on Google. You will never find out until you measure the ROI for every online directory, your business is listed with.
Bleen is a free business directory Australia that links businesses with local clients. You can use this portal to enhance your online presence, local visibility, and discover more on specific Google searches. Thus your local business in Australia will enhance its reputation and brand awareness. All this even influences your local SEO and you are rewarded with top rankings on search engines.
How to measure ROI for online directories and listings?
Tracking
- For every citation or profile listings execute a call-tracking number. It will help to monitor the number of incoming calls from that listing. You can monitor leads and determine their quality.
- Apply Google Analytics to track referring sites. You will find out the amount of traffic that visits your site directly from the directory listing. However, a few directories cannot be tracked on Google Analytics but you can track them internally yet carefully.
Analyzing
- Every directory sends activity history on your profile. It includes the number of visits, leads generated, etc. These statistics can be employed to compare tracking reports. You can even get an idea of the lead quality. You gain leads but there is a need for conversion, which is essential for acquiring ROI.
Optimizing
- Every listing site differs but listing optimization is crucial for better visibility. A few allow adding optimized content, press release, videos, images, etc. You can make the most of such opportunities. At the end of your agreement with the directory or listing, you will measure the ROI to determine if the investment was profitable or not.
Visit online business news platform BusyFox. They also allow businesses to post valuable and engaging content on their site. Publishing valuable press releases or upcoming product launches helps your business gain quality backlinks.
